Why Is Mobile Traffic Important For Your Marketing Strategy?
Setting up a highly responsive website not only decreases your reliance on the resources being used for maintenance but also offers numerous valuable Search Engine Optimization benefits as well. A mobile friendly website will help you rise far above your competition by allowing you to become search engine optimized.
1. Curtails Duplicate Content
You can avoid duplicating the content by selecting a mobile responsive website design. This helps in boosting your SEO, as duplicate content across a number of pages will negatively affect your ranking on Google and other search engines.
2. Improves the Site Usability
To judge a website's value for users, Google views the total time spent on the website's pages. When the users are unable to navigate your website, they will not spend much time browsing through it. A responsive web design will make it easier for users to look through your website.
3. Improves Page Speed
The time a page takes to load is a major ranking factor. Websites which take less time to load are favored by search engines. These websites also offer a better user experience. Pages with slow loading speed frustrate the users and also usually do not rank well in search results.
4. Lesser Bounce Rate
When Google interprets a very short period of time spent on the website it is a signal that users do not find the content presented on the website relevant or interesting enough. When your site's bounce rate is high, Google negatively adjusts your ratings accordingly.
5. Reduces User Distraction
Content and design go hand in hand when it comes to attracting or distracting the user. If your website's design makes it difficult for the users to navigate it they will soon leave. When you have mobile responsive web design users can easily find all the information they are searching for without them being distracted by an unresponsive web design.
Setting up a highly responsive website not only decreases your reliance on the resources being used for maintenance but also offers numerous valuable Search Engine Optimization benefits as well. A mobile friendly website will help you rise far above your competition by allowing you to become search engine optimized.
1. Curtails Duplicate Content
You can avoid duplicating the content by selecting a mobile responsive website design. This helps in boosting your SEO, as duplicate content across a number of pages will negatively affect your ranking on Google and other search engines.
2. Improves the Site Usability
To judge a website's value for users, Google views the total time spent on the website's pages. When the users are unable to navigate your website, they will not spend much time browsing through it. A responsive web design will make it easier for users to look through your website.
3. Improves Page Speed
The time a page takes to load is a major ranking factor. Websites which take less time to load are favored by search engines. These websites also offer a better user experience. Pages with slow loading speed frustrate the users and also usually do not rank well in search results.
4. Lesser Bounce Rate
When Google interprets a very short period of time spent on the website it is a signal that users do not find the content presented on the website relevant or interesting enough. When your site's bounce rate is high, Google negatively adjusts your ratings accordingly.
5. Reduces User Distraction
Content and design go hand in hand when it comes to attracting or distracting the user. If your website's design makes it difficult for the users to navigate it they will soon leave. When you have mobile responsive web design users can easily find all the information they are searching for without them being distracted by an unresponsive web design.
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