According to a study conducted by Google in October 2016, approximately 40% internet users search using only their smartphones. Mobile browsing has clearly overtaken desktop browsing as the first choice for most internet users.
This makes responsive web design not just an option but a necessity in today's modern world. Without incorporating responsive web design in your online marketing strategy, you cannot expect your ratings to go up.
1. Curtails Duplicate Content
Some people choose to get a separate mobile website for their business instead of using a responsive website design. This will require using a new URL and then duplicating your content across both websites. You can avoid duplicating the content by selecting a mobile responsive website design. This helps in boosting your SEO, as duplicate content across a number of pages will negatively affect your ranking on Google and other search engines.
2. Boosts Social Sharing
A responsive web design will encourage internet users to share your content easily through different social media platforms. By using the social media buttons easily accessible to them, users are able to share content much more quickly than they can when they use a desktop computer.
3. Improves Page Speed
The time a page takes to load is a major ranking factor. Websites which take less time to load are favored by search engines. These websites also offer a better user experience. Pages with slow loading speed frustrate the users and also usually do not rank well in search results. Therefore, it is recommended that websites should be optimized to load quickly. When a website is mobile responsive, it will load faster, particularly on mobile devices, which boosts search ranking and improves user experience as well.
4. Lesser Bounce Rate
Another facet of judging how valuable the site is for users is the bounce rate. Google studies the user behavior and makes note of the times of when users enter a page and leave it. When Google interprets a very short period of time spent on the website it is a signal that users do not find the content presented on the website relevant or interesting enough. When your site's bounce rate is high, Google negatively adjusts your ratings accordingly.
This makes responsive web design not just an option but a necessity in today's modern world. Without incorporating responsive web design in your online marketing strategy, you cannot expect your ratings to go up.
1. Curtails Duplicate Content
Some people choose to get a separate mobile website for their business instead of using a responsive website design. This will require using a new URL and then duplicating your content across both websites. You can avoid duplicating the content by selecting a mobile responsive website design. This helps in boosting your SEO, as duplicate content across a number of pages will negatively affect your ranking on Google and other search engines.
2. Boosts Social Sharing
A responsive web design will encourage internet users to share your content easily through different social media platforms. By using the social media buttons easily accessible to them, users are able to share content much more quickly than they can when they use a desktop computer.
3. Improves Page Speed
The time a page takes to load is a major ranking factor. Websites which take less time to load are favored by search engines. These websites also offer a better user experience. Pages with slow loading speed frustrate the users and also usually do not rank well in search results. Therefore, it is recommended that websites should be optimized to load quickly. When a website is mobile responsive, it will load faster, particularly on mobile devices, which boosts search ranking and improves user experience as well.
4. Lesser Bounce Rate
Another facet of judging how valuable the site is for users is the bounce rate. Google studies the user behavior and makes note of the times of when users enter a page and leave it. When Google interprets a very short period of time spent on the website it is a signal that users do not find the content presented on the website relevant or interesting enough. When your site's bounce rate is high, Google negatively adjusts your ratings accordingly.
No comments:
Post a Comment